Marketing Director
Brooklyn Botanic Garden | New York
In partnership with the VP of Marketing, the Marketing Director has responsibility for the following:
• Create marketing plan and media strategy for the institution and its programs & products
• Supervise graphic artist, coordinator free lancers or consultants
• Manage all production, printing, and advertising
• Supervise all promotional activities of the institution using an institutional format.
• Supervise bidding process and make sure all budgets are strictly adhered to
• Develop & implement plans for communicating to diverse communities through advertising and promotion.
• Develop and implement marketing strategy for handbooks & book publications including 21st Century Gardening Series, any reprints of the series in varying formats, additional book projects, etc.
• Responsible for analysis of sales information provided by distributor, and working with them to set strategy and achieve sales goals. .Develop and implement strategies to build attendance, group tour business and visitation
* Build earned income through photo shoots and filming rights
See website for full job description www.bbg.org