Vice President, Marketing - The Yachts of Seabourn Aug 1, 2007
Miami, Florida Responsible for the strategic development and execution of all branding, marketing communications and public relations to drive profitability and position the company to achieve or surpass its growth objectives.
Specific Duties:
- Create strategic marketing plans and programs in support of business revenue and growth objectives to drive brand awareness, continually adjusting to meet changing market and competitive conditions.
-Utilize primary and secondary research to provide analysis on target markets, channel partners, and competitors in support of strategy and business development.
- Make recommendations to the business about brand positioning, messaging, and pricing strategy based on insights from competitive assessments.
- Evaluate industry dynamics to keep the company informed of current events that can impact the course of our business in the near term and trends that will shape our future.
- Monitor effectiveness and ROI of media buys on an ongoing basis.
- Manage the creative development and production of all consumer and trade advertising and marketing collateral, with an appreciation for maximizing brand voice and through layout and copy.
- Identify opportunities and develop third-party consumer and media promotional programs.
- Develop strong working relationships with other departments throughout the organization, acting as brand champion
- Management of Marketing and Public Relations Departments
Specific Job Requirements:
- BA/BS Degree
- A passion for travel and the ability to quickly develop and understanding and a passion for a luxury brand.
- Minimum of 15 years of experience in marketing, advertising planning, brand development and creation, or marketing program management, preferably in the travel and leisure industry with specific experience of growth through consumer direct mail marketing programs